Designer prepares sketches or layouts—by hand or with the aid of a computer—to illustrate the vision for the design. They select colors, sound, artwork, photography, animation, style of type, and other visual elements for the design.Designers also select the size and arrangement of the different elements on the page or screen. Designers then present the completed design to their clients or art or creative director for approval. In printing and publishing firms, A Graphic Artist also may assist the printers by selecting the type of paper and ink for the publication and reviewing the mock-up design for errors before final publication.
When a graphic artist sets out to design a logo or organize a magazine ad, ink, paper, and a lot of imagination were all the items necessary. However, in today's computer generated world, graphic artists are now working with computer design software to complete the work.